Originally published by TechSoup at https://blog.techsoup.org on January 8, 2021.

Image for post
Image for post

The global pandemic has necessarily put a bright spotlight on the stark contrast among the classes in the U.S., as it created one of the worst economic and job crises in modern history. Ensuring that training is relevant to the most in-demand jobs has never been more critical. As libraries continue to step up to fill the gap, we would like you to be aware of Microsoft’s new, free Global Skills Initiative. See how Washington State Library and Kenton County Public Library in Kentucky are using it to help patrons.

The Worsening Job Crisis

More than half of U.S. consumers have $3,000 or less in their savings and checking accounts, and savings have been exhausted by a third of all households. Jobs have only anemically recovered from earlier boom times. Leisure and hospitality, one of the hardest hit sectors, remained 3.4 million jobs short in November, according to the U.S. Bureau of Labor Statistics. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on January 7, 2021.

When it comes to marketing, content is king, as they say. And it’s no surprise that content has become critical to the marketing and growth of nonprofit organizations. As new technology and digital transformation grows, the way nonprofits relate to their constituents has changed, too.

Here’s what we see as the content trends that NGOs should start embracing in 2021.

Artificial Intelligence for Good

Artificial intelligence (AI) is the big buzzword today, and it’s only going to be more popular in 2021. AI essentially takes data and uses it to solve tasks without human intervention. There are many nonprofits already using AI for good. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on January 4, 2021.

SEO, or search engine optimization, is an important part of your online marketing strategy at your nonprofit. In fact, organic search (which refers to traffic to your website from search engines) is responsible for 53 percent of all site traffic. There are two main components to an SEO strategy: content, like the text on the page and the links to and from it, and technical, like the code on the page and the back-end configuration. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on December 29, 2020.

Cyberattacks against small and midsize organizations have increased from 11 percent to 15 percent in 2020, according to an Avast survey (PDF). Nonprofits are no exception to this alarming trend, which results in lost productivity, damaged reputations, and serious financial implications. Whether you work in IT or are a nontechnical concerned stakeholder, cyber readiness is must-have for any nonprofit. The personal information of people you serve is at stake, in addition to your bottom line, including your donor dataset and your financial and accounting records.

Ensuring that your organization is protected against new threats and old is no easy feat, especially for small organizations. That’s why TechSoup has partnered with Avast to help nonprofits like yours guard against online threats of all scales. …


Originally published by TechSoup at https://blog.techsoup.org on December 23, 2020.

By now, most have heard of the recent high-profile cyberattack known as Solorigate or Sunburst. The attack occurred as a result of a compromise in the SolarWinds Orion IT monitoring and management software. This blog post is intended to provide our community a summary of the incident and some helpful resources to understand the potential impact on your organization and your network.

First, the Basics

The SolarWinds Orion product is a tool used widely by organizations to help monitor IT infrastructure. As a platform, Orion facilitates end-to-end management capabilities such as system health, performance, security, and operational efficiency across an entire organization’s tech ecosystem, which is why it is so widely used by large institutions and corporations. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on December 22, 2020.

For many students, the internship experience is integral to their college experience and understanding of the working world. In fact, The NACE Student Survey Report notes that 60 percent of students do an internship or co-op during their time in college. As internships continue to be relevant and sought after, nonprofits should think about how they can create valuable internship experiences for students.

So, what do interns value in an internship program? …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on December 21, 2020.

We’re in the midst of the pandemic years of 2020 and 2021, and it has indeed been a most unexpected time. TechSoup senior communications manager Shannon Cherry recently wrote: “The COVID-19 pandemic shifted the way most sectors — including civil society organizations — do their work. TechSoup was no exception, as we rapidly moved operations around the world to remote environments to ensure minimal interruption to our mission.” And so it has been for so many TechSoup members. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on December 18, 2020.

2020 was a wake-up call for many nonprofits seeking to modernize their digital communications as the pandemic permanently disrupted our sector. As we aim to kick off a successful new year in this new normal, it’s time for nonprofits to set their communication goals for 2021 and beyond. It may be technologies you need to update on your website, communication processes you can automate, or new channels you need to explore to enhance your marketing efforts. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on December 11, 2020.

Last year, the UN reported that nearly 2 billion people did not have regular access to nutritious and sufficient food — about a quarter of the world’s population. The current pandemic, unfortunately, has only exacerbated the issue of food insecurity. In fact, more than 80 percent of food banks are serving more people now than they did a year ago.

Of course, this issue requires a large, multifaceted, coordinated effort. We all need to work together and approach it from various angles. Here at TechSoup, we recently hosted a Public Good App House demo event focusing on apps that address food insecurity. We were joined by Feeding America, Propel, Infoxchange, Postmates, and CauseLabs. …


Image for post
Image for post

Originally published by TechSoup at https://blog.techsoup.org on December 10, 2020.

At TechSoup, we strive to keep great digital tools available for your nonprofit. We also work to keep the companies that provide these offers satisfied that they are achieving their intended social impact. In fact, these companies — particularly those that offer cloud subscriptions — measure their impact success on your actual adoption and use of the licenses. We’d like to take a moment to explain this a bit further and provide some guidelines and suggestions to consider when requesting offers and licenses through TechSoup.

As we all shift to a cloud-first world, it’s important that your strategy for acquiring donated or discounted digital tools matches your plan to use them. But this isn’t just crucial to the enduring success of large-scale tech philanthropy programs like those from Microsoft, Adobe, and Zoom. It’s also critical to how your organization can best benefit from these tools over time, with enhanced security measures, flexibility, and the ability to manage an increasingly remote workforce. …

About

TechSoup

Connecting mission-based & community-based organizations to mission-critical tech resources, knowledge & community for change-makers. #nonprofits | techsoup.org

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store