Originally published by @TechSoup at https://blog.techsoup.org on May 11, 2021.

What is digital accessibility and why is it important to nonprofit organizations and their communities? This post will explore the importance of accessibility in web and other digital communications as it relates to a nonprofit’s ability to serve beneficiaries and to communicate with donors. We’ll also go over some best practices and resources to get started with digital accessibility at your nonprofit.

Digital Accessibility: What It Is and Why It Matters to All Nonprofits

Digital accessibility refers to computer-based and web-based information and activities. When digital content is inclusively designed, people with disabilities can get the same information and perform the same…


Originally published by @TechSoup at https://blog.techsoup.org on May 10, 2021.

Google Ads is a powerful tool that your nonprofit can leverage to grow your audience. Google Ads is the force behind the ads we see every day online. They range from those “sponsored” Google search results, to the commercial that plays before a YouTube video, and even those display ads we see sprinkled throughout a blog or news source.

Google search ads appear when we type in keywords to Google and are the most commonly used ad by nonprofit organizations. …


Originally published by @TechSoup at https://blog.techsoup.org on April 29, 2021.

The United Nations World Food Programme predicts that, due to COVID-19, the number of people experiencing hunger will double. Here at TechSoup, we’ve been exploring the food security topic to learn how we can use tech to address this important issue, leading us to host our fourth Public Good App House demo event on the topic. If you didn’t see our first three food app demo events, you can watch our November recap here, the February recap here, and the March recap here.

On April 7, 2021, we were joined…


Originally published by @TechSoup at https://blog.techsoup.org on April 26, 2021.

April commemorates Autism Acceptance Month, kicked off with World Autism Awareness Day on April 2 as observed by the United Nations. This year, we are honoring Autism Acceptance Month by sharing some best practices and resources on how to best support neurodiverse individuals in your workplace and wider community. Uplifting diversity, equity, and inclusion remains an overarching goal for many organizations. However, fostering a truly inclusive workplace that promotes equity and highlights the value of diversity can be harder than we often anticipate.

How can we, as a network of…


Originally published by @TechSoup at https://blog.techsoup.org on April 21, 2021.

When someone expresses interest in volunteering with your nonprofit, library, or other program, they want to feel engaged quickly. Or at least they want to understand if the role is something they’d actually want to do. This is true for both online or in-person opportunities.

As a nonprofit, you want to know as early as possible if a candidate is the right fit, and you want to get that person-oriented with the information they need to be a great volunteer as soon as possible.

Chances are, at least some of…


Originally published by @TechSoup at https://blog.techsoup.org on April 9, 2021.

Nonprofit hiring practices no doubt feel a lot different than they did at the beginning of 2020. Today, you may be hiring candidates remotely, or you may be thinking about how you will manage your recruitment and hiring process as restrictions begin to ease. Either way, there are a number of best practices to keep in mind.

In our previous post in this two-part series, we covered setting up your recruitment process and advertising open positions. Now it’s time to interact with interested candidates and guide your hiring team into…


Originally published by @TechSoup at https://blog.techsoup.org on April 8, 2021.

At the core of your nonprofit is, of course, your mission. But success in delivering on that promise to your community depends on your employees. To that end, being able to attract and successfully recruit top talent for your nonprofit is of utmost importance. Whether you are new to recruiting or you’re a seasoned veteran, technology plays a big role in how you recruit, even before you reach out to a candidate. …


Originally published by @TechSoup at https://blog.techsoup.org on April 1, 2021.

It’s not surprising that 2021 is expected to be a busy year. To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online.

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency, Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey. Our mission was to gather data on how nonprofits were responding to the drastic change in digital communications amidst a pandemic and…


Originally published by @TechSoup at https://blog.techsoup.org on March 26, 2021.

Twitter has evolved significantly since it launched in 2006 as a simple, short messaging service. Twitter is no longer simply a platform to “microblog,” as it was initially designed. Twitter is now a powerful platform to know, understand, and segment your community.

Presuming you know how to use Twitter and the basics of tweeting, here’s how you’d use it to build and engage your community to get the right people in your network. What you may not know is that you can investigate and analyze your follower-base to target specific…


Originally published by @TechSoup at https://blog.techsoup.org on March 24, 2021.

As organizations and society in general have become more dependent on the Internet and access to digital information, attempts to exploit weaknesses in technology systems have increased. The aim of these is to gain access to information, disrupt services, or cause harm to brand reputation and client trust. According to the FY20 Microsoft Digital Defense Report, in 2020, Microsoft blocked over 13 billion malicious emails. The report cites increases in social engineering attempts targeting C-suite employees as well as sophisticated COVID-19 fraud attempts.

Nonprofit 501(c)(3) organizations and those working to…

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