Nonprofit Fundraising in the Age of Uncertainty

Focus on Cultivation and Stewardship

  • Thank your donors
  • Provide updates about your budget and needs
  • Tell compelling stories about your work

Strengthen Your Case for Giving

Embrace Contact-Free Fundraising Events

Get Your Digital House in Order

  • Take a deep look at your website to assess what needs to be refreshed, whether with basic messaging or with answers to questions people might have about your services during the quarantine.
  • If you need help tuning up your website, learn about TechSoup’s Website Services to help you freshen up your design, attract supporters, amplify fundraising, and accelerate impact.
  • Review the donation pages on your website and make sure they’re making the strongest case for giving. Are the giving levels properly aligned for a time of economic hardship? Could you add some lower giving levels? Is the monthly giving option clearly visible?
  • Review your social media management practices to determine how best to stay current through those channels. Should you change the frequency and content of your posts? Many nonprofits have found social media the most efficient means to stay connected with their stakeholder communities.
  • Review your email messaging practices to determine what needs a refresh.

Empower Your Supporters to Help You

Further Reading

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The TechSoup Global Network

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60+ organizations with kindred missions working together to get critical tech know-how and resources to changemakers around the world. TSGN.org

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